HOW CAN TECH COMPANIES HELP CUSTOMERS CONNECT WITH THE RETAIL EXPERIENCE...

HOW CAN TECH COMPANIES HELP CUSTOMERS CONNECT WITH THE RETAIL EXPERIENCE. MasterMind Minutes - One Guest - One Question - One Expert answer in Minutes Not Hours - - - Our guest today is Chris Clarke Chris is the CEO of Poppin Video He’s a successful entrepreneur and software developer who works with small business to leverage new technologies into reduced costs and greater profits. He’s developed apps for many businesses and most recently he’s been occupied with the development of a new service that allows small business affected by the pandemic to offer their customers an in-store experience right from their website for a price that’s easily within their budgets. Contact Chris at: https://poppinvideo.com/contact/ Visit: www.poppinvideo.com Contact Gary at: info@frangrow.com Visit: franchisegrowthsolutions.com

Why must marketers revisit the fundamental, assumptions they make about ...

Why must marketers revisit the fundamental, assumptions they make about their customers? MasterMind Minutes - One Guest - One Question - One Expert Answer in Minutes Not Hours - - Our Guest today is Dr. Michael R. Solomon, Ph.D. Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients on marketing strategies to make them more consumer-centric, and he is currently directing Nielsen’s revamp of its global Brand Health Model. As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia, U.S.A.), a sought-after keynote speaker, and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.” Question: In your latest book, you say that most businesspeople today think of their customers like diners in a traditional restaurant that specializes in one cuisine. But the reality is that many customers today are more like diners at an international buffet, who want to “graze” and select a wide range of menu items from many different cuisines. You say this important change, along with others, makes it essential for marketers to revisit some of the fundamental, unquestionable assumptions they make about their customers and how they need to relate to them. Can you tell us what you mean? Reach Michael at: https://www.michaelsolomon.com/